Monday, April 14, 2014

You Tube Broadcast Yourself Millionaires


I decided to learn from the masters of you tube broadcast yourself, all of the below channels have earned 1 million dollars (estimated annual earnings) from Youtube, so I've taken a peek around their channels to see just how they have become so successful. Here's what I found they had in common

  • The vast majority of the creators are in their 20's
  • Humour is an over riding factor
  • Generally the more successful the channel the more subscribers (but not always)
  • The most profitable versus subscribers seems to be the 2  disney review channels
  • Almost all upload new content at least weekly and on a set day
  • You don't necessarily need a theme, you can broadcast yourself about almost any thing on You Tube and people will watch it
  • Most videos are pretty long 3-10 minutes on average, but some were 30 minutes or more
  • Broadcasters have developed a strong brand, and many promote affiliate merchandise
  • Every one has social media links
  • Many were using in video programming function to feature another video  in the last 10 seconds
  • Channel names don't seem to make much difference, there's some pretty random names out there

So here's the Youtube Millionaires List

 
  • #40:  TimothyDeLaGhetto - $1 million - is an American Rapper, Comedian, Actor and videographer with 2.4 million subscribers and 556 million total video views) He joined Youtube in 2006 
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  • #39: SHAYTARDS - $1 million - Shay Carl Butler is an American vlogger and Youtube personailty with over 2 million subscribers (843m views)
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  • #38: Shane Dawson – $1 million 2.7 subscribers (1 billion views!!!) Shane is an American comedian and Vlogger
  • #37: TheRadBrad – $1 million (774m views) and American gamer named the "King of the Youtube Walkthough" 2.6 million subscribers
  • #36: ElRubiusOMG – $1.1 million (610m views) and 6.6 Million subs. I think most of the channel is in Spanish and to  be honest I've no idea what it's about!
  • #35: Vsauce – $1.2 million (577 million views) 7 million subs. Michael Stevens is the founder of Vsauce answering questions about the universe and it's contents, such as "what if the moon was a disco ball"  and "where do deleted files go", I always wanted to know that!
  • #34: PrankvsPrank – $1.3 million (638m views) 4.8 millions subscribers
    created by Jesse Wellens and his girlfriend Jeana who video themselves doing pranks on each other
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  • #33: EpicMealTime – $1.3 million (668m views) 6.2 million subs Canadian cooking channel specializing in high calorie meals, it's pretty funny too. Yum...
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  • #32: FPSRussia – $1.3 million (600m views) 4.9 million subs. Featuring the American born Kyle Myers the channel videos are about firearms and explosives
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  • #31: MichellePhan – $1.3 million (890m views) 6.1 million subs. Michelle's channel provides make up tutorials
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  • #30: TheDiamondMinecart – $1.4 million (400m views) 2 million subs. A channel dedicated to Mminecraft
  •  #29: Potemi926 – $1.6 million (422m views) only 200,000 subs, 2 cute Japanese kid doing kids stuff, quite cute really
  • #28: Vegetta777 – $1.6 million (586m views) 5 million subs. A Spanish gaming channel
  • #27: WhiteBoy7thst – $1.7 million (590m views)  2.4 million subs Another gaming channel, but he does some quite funny sketches too
  • #26: TheLonelyIsland – $1.7 million (1.4 billion vews) 5.7 Million subs
    The Lonely Island are Andy Samberg, Akiva Schaffer and Jorma Taccone. They've been making random  videos together since September of 2000. They met in Junior High
  • #25: Sxephil – $1.7 million (1.2b views) 3.2 million subs. Philip DeFranco's videos are centered on current events, sex, politics and celebrity gossip in which he gives his ironic opinion
  • #24: FreddieW – $1.8 million (980m views) 6.9 million subs, Freddie Wongs channel Rocket Jump produces short films with rad FX
  • #23: SpeedyW03 – $2 million (731m views) 5.8 million subs, A gamimg channel that will make you laugh.
  • #22: TheBajanCanadian – $2 million (574m views) 3.5 million subs, more Minecraft videos
  • #21: HolaSoyGerman – $2 million (1.1b views) 17 million subscribers. Another Spanish channel, I couldn't really work out what this one was about, although he looks completely bonkers.
  • #20: TheWillyRex – $2 million (1b views) 4.1 million subs, more Spanish and more Minecraft
  • #19: Tobuscus – $2 million (940m views) 5.7 million subs Toby Turner is an American actor, comedian, musician, and internet personality. He also has a gaming channel and daily vlog.
  • #18: TheFineBros – $2.2 million (1.4b views) 7.9 million subs. Bennie and Raffi Fine are brothers (funiiy enough) filmmakers who produce pretty funny react videos.
  • #17: AdamThomasMoran – $2.2 million (614m views) 5.1 Million subs, it all looks Russian to me
  • #16: SkyDoesMinecraft – $2.3 million (1.7b views) 9.6 million subs. More Minecraft
  • #15: BoyceAvenue – $2.3 million (1.2b views) 5.5 million subs. They are actually a band, and pretty good too, how cool is that?
  • #14: Nigahiga – $2.3 million (1.7b views) 12 million subs. Ryan Higa from Hawaii produces Youtube comedy videos
  • #13: ERB – $2.4 million (893m views) 9.4 millios subs, but get this they only have 34 videos loaded!! ERB stands for Epic Rap Battles through out History
  • #12: CaptainSparklez – $3.2 million (1.3b views) 7.3 million subs Jordan Maron is an American YouTube personality, also known as the username of his YouTube channel, CaptainSparklez. The channel was the fifth solo-gaming channel to reach 1 billion views
  • #11: CollegeHumor – $3.3 million (2.3b views) 7 million subs and over 2000 videos. Funny and original videos from New York IAC/InterActiveCorp
  • #10: RealAnnoyingOrange – $3.4 million (1.9b views) 3.7 million subs I have to admit apart from Pewdiepie this is the only one I'd heard of lol. Freshly squeezed comedy uploaded three times per week.
  • #9: UberHaxorNova – $3.5 million (1.1b views) 2.3 million subs, more gaming
  • #8: RayWilliamJohnson – $4 million (2.6b views) 10.8 million subs an American video blogger, producer, and actor best known for his YouTube series Equals Three, in which he provides commentary on viral videos
  • #7: TobyGames – $4.2 million (1.6b views) 6.5 million subs. Toby Joe Turner, also known by his stage name Tobuscus, is an American actor, comedian, musician, and internet personality presenting a gaming channel
  • #6: JennaMarbles – $4.3 million (1.4b views) 13.1 million subs. Jenna N. Mourey, more commonly known by her pseudonym Jenna Marbles, is an American entertainer and YouTube personality. She lives in Santa Monica, California, with her two dogs, Mr. Marbles and Kermit.Pretty funny, although she swears a lot!
  • #5: BluCollection – $4.8 million (1.4b views) Only 680,000 subs, now that's a surprise
    Educational videos for toddlers, babies and children, no gaming in sight. I watched 1 of the videos a toy review, it was rubbish. I mean what's this about?
  • #4: DisneyCollectorBR – $5 million (1.6b views) 1.2 million subs, another "Educational videos for toddlers, babies and children", but seems to be a review site for Disney related merchandise.
  • #3: Smosh – $5.7 million (3.1b views)  17 million subs, Web based comedy duo uploading new content every Friday
  • #2: BlueXephos – $6.7 million (2.4b views) 6.8 million subs AKA Yogcast a famous gaming channel.

  • #1: Pewdiepie – $7 million (3.7b views) Felix Arvid Ulf Kjellberg a Swedish gaming commentator, my son and 26 million subscribers say he's pretty good so who am I to argue

So what lessons can I draw from this

  • I need a strong brand, a reoccurring theme that gets noticed
  • Keep uploading new content
  • Try my best to be recognized, shout outs and link backs
  • I'm much older than most of these people, I should get more feedback from my kids! 
  • Experiment with longer videos
  • Theme videos on profitable key words...er like Disney!
 Check out my channel here I'd love your feedback




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